TOP 100 RACING SITES
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| Official: Castroneves conviction would be 'terrible' prospect A top official with Penske Racing says it would be horrible for business and the sport if race car driver and TV dance celebrity ... rssfeeds.usatoday.com |
Pedrosa on pole, Stoner third Australia's Casey Stoner will start third on the grid at the French MotoGP after Spanish rider Dani Pedrosa grabbed pole for the second successive year. foxsports.com.au |
GM CMO Lutz: Probably Won't Shake Up Ad Agencies Soon As General Motors emerges from Chapter 11 and starts the road toward rebuilding its image, the 77-year old vice chairman who was named the automaker's top marketing executive says he probably won't change his roster of ad agencies any time soon.In an interview with BusinessWeek, Lutz said he has been meeting with the agencies, one of which has been working with GM since Herbert Hoover was President, and that he needs to fix the problems inside GM before he starts blaming ad agencies for bad work."When I was an executive at Opel around 1970, I spoke with Paul Hahnemann, who was the head of sales and marketing at BMW, which was doing great, compelling advertising. I said to him that I would love to have his ad agency, because Opel was doing some really tired stuff. He told me that if I had his agency, it would be doing the same tired work after a month. And if he took my agency, they would be doing great work after a month. The point is that GM has had a broken process for a long time, and we need to fix that before we can expect great work from the agencies we have."The vice chairman, known for remaking GM's design process over the last eight years, says he and CEO Fritz Henderson will review ad ideas at their earliest stages, rather than let lower level marketing executives commit millions of dollars to ideas before top management sees them. He will exercise more instinct and sense of taste, he says, over what ideas and ads GM goes forward with, rather than ad testing. That is the formula he used to re-make GM's design function. "There are alot of similarities between advertising and design."What does he like and not like? As has been reported the last week, and on front-page of Automotive News this week, he is very much down on a new ad, "Photo Shoot," for the Buick LaCrosse. The commercial is about shooting a commercial. In truth, I hated it too, and said as much on Autoline Detroit last week before I knew Lutz's feelings about it. The ad was produced by ad agency Leo Burnett.What does he like? He is high on ads from Campbell-Ewald, which has done Chevy ads since at least the late 1920s, I believe. Specifically, he likes the ads featuring former NFL player and current broadcaster Howie Long that compare Chevy car fuel economy against Honda. Specifically, he likes this ad: rss.businessweek.com |
Hamilton earns pole position for Singapore GP Lewis Hamilton of McLaren has taken pole position for the Singapore Grand Prix, while Red Bull's cars will start ahead of championship ... rssfeeds.usatoday.com |
Peterhansel keeps overall lead in Dakar Rally after fourth stage Stephane Peterhansel extended his overall lead in the Dakar Rally by finishing one second behind fourth-stage winner Robby Gordon ... rssfeeds.usatoday.com |